Email Marketing for WooCommerce by Omnisend



Omnisend is the ultimate email & SMS marketing plugin and CRM solution for WooCommerce, and helps more than 100,000 ecommerce stores around the world sell more stuff to more people. Our email marketing platform is designed to help you increase your revenue and grow your business with ease. With Omnisend, you can manage your customer relationships, build your email & SMS lists, send targeted campaigns, create automation workflows, and track your results – all from within your WordPress dashboard. Best of all, it’s completely free to get started!

Some of the features of Omnisend include:

🎉 All-in-One Email & SMS Marketing Solution

With Omnisend, you can create and send email and SMS campaigns to targeted audiences, send sequential emails, onboard your new customers, and automate your full marketing strategy with a powerful automation visual workflow builder.
Once your email marketing campaigns are sent, you can easily analyze the open rate, click rate, and sales made from that specific campaign. You can also track the data like who opened the emails and who clicked, and segment your customers further based on this information.

📧📱 Email & SMS Campaigns

  • Build beautiful email and SMS campaigns using our easy-to-use drag-and-drop editor.
  • Use dynamic content to personalize the experience for your customers.
  • Automatically import your store’s branding (logos, colors and fonts) into your email marketing messages & popups to save even more time
  • Send or schedule emails and SMS messages at a future date and time, and track your results in real-time.
  • Use customer data to segment and target your email marketing campaigns to the right audience at the right time. Create segments based on behavior, demographics, purchase history, and more.
  • Set up automated campaigns that trigger based on customer behavior. Welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more.
  • Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy.
  • Test different subject lines, content, and designs to see what works best for your audience.
  • Get insights into your campaigns with detailed reporting and analytics. See how many people opened, clicked, and converted from your emails.

🎉 Automation Workflows

  • Build powerful automation workflows with our visual workflow builder.
  • Automate your email marketing strategy from welcome emails to abandoned cart reminders and win-back campaigns.
  • Trigger automation workflows based on user actions like sign-up, form submission, product purchase, or even inactivity.
  • Measure workflow metrics in every step and find where you can do better.
  • Use Omnisend’s powerful automation workflows to create seamless multi-channel experiences. Send emails, SMS, push notifications, and more in a single workflow.
  • Automatically sync your email and SMS audiences with Facebook Custom Audiences and Google Ads.
  • Use our visual workflow builder to create complex automation workflows that drive conversions and revenue. Trigger campaigns based on behavior, demographics, purchase history, and more.
  • Use dynamic content to personalize your email marketing campaigns based on customer data. Show different product recommendations, pricing, and messaging to different segments.

📱 SMS Marketing

  • Automated SMS: Set up automated SMS campaigns to engage customers with targeted messaging. Use SMS for order confirmations, shipping updates, and promotions.
  • Segmentation & targeting: Use customer data to segment and target your SMS campaigns to the right audience at the right time. Create segments based on behavior, demographics, purchase history, and more.
  • Opt-in forms: Collect phone numbers and consent to send SMS messages with our customizable opt-in forms.
  • Advanced reporting: Get insights into your SMS campaigns with detailed reporting and analytics. See how many people received, clicked, and converted from your messages.

🎉 Integrated Opt-in Forms

  • Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders.
  • Use forms with your automation workflows as a trigger and automate your post-form submission.
  • Segment your users based on different form submissions or submitted data.

🎉 Built-in Analytics & Dashboards

  • View your full business insights right from the Omnisend dashboard with graphs, charts, and data widgets.
  • Track every email marketing and SMS message and get in-detail metrics.

🎉 Ecommerce integrations

  • Integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more.
  • Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy.
  • Facebook and Google Ads sync: Automatically sync your contact data with Facebook ads or Google Ads to create targeted lookalike audiences.
  • Advanced ecommerce reporting: Get insights into your ecommerce performance with detailed reporting and analytics. See how much revenue you generated, what products are selling, and more.

🎉 Even More Features

  • Turn your website visitors into subscribers with our website signup forms.
  • Push notifications that let you reach all people online who opted in to receive push messages
  • Double opt-in feature for getting quality leads.
  • Find out which contacts are becoming unengaged and optimize your email and SMS campaigns accordingly.


Omnisend is a self-hosted WordPress plugin. You own your data, and it is protected with the latest security standards. Our platform is fully GDPR compliant, so you can be confident that your customers’ data is being collected and used in a responsible way.


Omnisend is an all-in-one email and SMS marketing automation platform designed to help ecommerce businesses drive engagement and increase revenue. Built by a team of experienced developers with a passion for ecommerce, Omnisend has been a top choice for merchants across the globe for nearly 10 years. Omnisend started in 2014 as an email marketing platform called Soundest. From day one, we made it our priority to put ecommerce marketers at the center of every decision we’d make — and that hasn’t changed at all.

Join thousands of happy customers and start driving engagement with Omnisend today. Here’s what our customers are saying about us:


“Very great functionality that makes my WooCommerce business grow rapidly. The support is outstanding, and they always do their best to solve everything I need.”


“Omnisend is excellent for a very beginner. It’s so easy to use but if you do not understand something, customer service is always ready to help. There is a chat icon on every page, and they answer just some minutes after the question. I feel very encouraged even if is my very first experience with such a service.”


“I manage multiple stores with different providers, mostly were mailchimp, well after trying omnisend (especially with big data stores) I decided to switch multiple big stores (over 100k orders); the decision was easy to make as the sync process on mailchimp, it took a week! Here it took 3 hours! That is just the biggest leap for me as mailchimp would randomly disconnect the store or cancel automations without notice (multiple accounts). Using omnisend on almost 10 stores for 4 months and everything is great! The interface, automations and support are very good, I strongly recommend them for stores who need data statistics and segmentation (grouping) on their audience (lists), who need fast automations, great, reliable and fast support. P.S. Their API has responses and it’s pretty well documented, I’ve made a few implementations and everything looks great!”


“We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂”

WPBeginner talks about us in this video:

Omnisend Email & SMS marketing reviews by other experts:


Omnisend’s email marketing & SMS plugin seamlessly integrates with WooCommerce to help you collect leads, create targeted segments, send emails, and grow your email and SMS list.


Easily add Omnisend’s signup forms to your WordPress site and automatically add new subscribers to your Omnisend account. You can also segment your email marketing & SMS subscribers based on the form they filled out or the page they signed up from.


Omnisend’s plugin is the perfect tool for WooCommerce users. You can segment your email marketing & SMS contacts based on their purchase history, including items purchased, total spend, and more. You can also send targeted campaigns to customers based on their purchase history, such as abandoned cart reminders and post-purchase follow-ups.


With Omnisend’s SMS integration, you can easily send targeted SMS campaigns to your customers. You can segment customers based on their purchase history, website activity, and more.


Omnisend’s plugin is easy to use, with a user-friendly interface that lets you create and manage email marketing & SMS campaigns directly from your WordPress dashboard. With Omnisend’s plugin, you can take your email & SMS marketing to the next level.

Ads integrations:
Drive more traffic to your store with improved targeting and reporting.

  • Facebook Lead Ads
  • Facebook Custom Audiences
  • Google Ads Customer Match
  • Facebook Auto-Post Campaigns
  • Amazon Attribution
  • PageFly Landing Page Builder
  • Reelevant
  • GemPages
  • Quizell
  • Postcard Marketing Automation

Subscription integrations:
Send targeted campaigns and trigger automated messages based on contact subscription status and activity.

  • Recharge
  • Owids
  • Govalo
  • Subscriptions by Loop
  • Getsitecontrol

Reviews integrations:
Show your customers you care about them by following up on their reviews.

  • Yotpo Product Reviews
  • Loox Product Reviews & Photos
  • Reviews, Ratings & Loyalty
  • Growave ‑ Loyalty, Wishlist, Reviews
  • Junip – Product Reviews & UGC
  • Reviews and Customer Platform
  • Opinew Product Reviews
  • Product Reviews
  • POWR
  • UGC Galleries
  • Fera
  • Vitals: All-in-One Marketing

Loyalty & Rewards integrations:
Discover apps that’ll help you turn one-time customers into repeat customers.

  • Smile
  • Loyalty Lion
  • Happy Birthday Discount
  • Gameball
  • Reviews, Ratings & Loyalty
  • Yotpo Loyalty & Referrals
  • ReConvert Upsell & Cross-Sell
  • Growave ‑ Loyalty, Wishlist, Reviews
  • ONE: Popups, SMS & Email Marketing
  • 99minds – Gift Card, Loyalty & Promotion
  • UpViral
  • Lateshipment – Automate Post-Purchase Emails
  • Goaffpro Affiliate Marketing
  • Conjured Referrals
  • Lootly
  • Audmate
  • Giveaway Ninja

Affiliate & Influencer marketing integrations:
Use influencer marketing and affiliate data to make your workflows more relevant.

  • Gatsby
  • GrowthHero – Partner Marketing
  • Goaffpro Affiliate Marketing
  • Conjured Referrals
  • UpPromote: Affiliate Marketing
  • Webplanex Cashback Rewards
  • Giveaway Ninja

Automations & Middleware integrations:
Set up and customize automations between Omnisend and your favorite apps.

  • MESA – Workflow Automation
  • Zapier
  • Make
  • Alloy
  • Integrately
  • GemPages
  • Tresl – Segments
  • Supermetrics
  • Appy Pie Connect
  • SyncSpider
  • Argoid Upsell Cross‑sell Engine

Shipping & Logistics integrations:
Keep your customers up-to-date about their order status and shipping information.

  • AfterShip
  • ShipStation
  • Easyship
  • MultiParcels
  • Rush – Order Tracking & Lookup
  • Sufio
  • ParcelPanel Order Tracking
  • Lateshipment – Automate Post-Purchase Emails
  • WeSupply – Track Order, Lookup & Returns
  • TrackingMore
  • Tracktor
  • Loop Exchanges and Returns

Customer support integrations:
Apps to help you keep your brand top of mind.

  • Gorgias
  • Re:amaze
  • Intercom
  • Sufio
  • PageFly Landing Page Builder
  • Attentive
  • Contact Form Builder
  • Tidio ‑ Live Chat & Chatbots

Back-in-stock & wishlist integrations:
Build workflows based on back-in-stock items and your contact’s wishlists.

  • Swym
  • Back In Stock – Restock Alerts
  • Wishlist Hero
  • Notify Me! Back in Stock Alerts


Omnisend has made it extremely easy to switch from other ESPs or CRMs like Mailchimp and Klaviyo with our dedicated migration tools. That’s right, just a few clicks and a few minutes, and you’ll get your data imported into Omnisend. Switch now from Klaviyo, Mailchimp, ConvertKit, MailerLite, Drip and Active Campaign in just minutes.


  • Build beautiful campaigns using our email templates
  • Recover sales with pre-built ecommerce workflows
  • Send email marketing, newsletters & SMS campaigns. Automate your marketing.
  • Access and use all features on the generous free plan
  • Grow your email lists with popups incl exit-intent, sign-up forms & spin-to-win
  • Fast support, available 24/7
  • Drive revenue round-the-clock with pre-built ecommerce workflows
  • Actionable insights to help create more personalized messages
  • Convert more visitors with highly-targeted landing pages


Installation instructions

Here are a few simple steps to start selling more with Omnisend:
1. Create your Omnisend account here. Enjoy all features on our Free Plan
2. Download the Omnisend plugin
3. Install the Omnisend plugin and follow the instructions to set it up

What are the technical requirements for the plugin installation?

  • PHP 7.1+
  • WordPress 4.0.1+
  • WooCommerce plugin 6.0+
  • Omnisend account

How can I reach Omnisend support?

We give you stellar support and helpful advice anytime you need it. Check out our Knowledge Base, shoot us an email, or just write us a direct message on our platform. We’re available 24/7 for all users—both on Free and paid plans.

Where can I find Omnisend Terms?

Read Omnisend Terms of Use

How can I report security bugs?

You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team help validate, triage and handle any security vulnerabilities. Report a security vulnerability.


Iyun 19, 2024 1 reply
I’ve received a great support from Didem. I had to cancel a store created just for testing and the assistance was fast and complete! Thanks again!
May 8, 2024 1 reply
Received fantastic support from Beran on the Omnisend support team. I had a problem with setting up an email automation. I got great communication, really honest feedback and help. Felt supported throughout the problem solving process. Beran kept in touch and supplied very helpful, easy to follow troubleshooting steps.
Aprel 2, 2024 1 reply
As a customer for over two years, I must commend the support team for their outstanding service, especially their professionalism and speed in resolving issues. Thank you Karine for the quick solution to the problem. Thanks also to the entire team for their hard work and dedication. I look forward to continuing our partnership and confidently recommend their products to those who value quality and reliability.
Mart 28, 2024 1 reply
In the process of making the switch from Keap to Omnisend as an email AND SMS marketing tool. I’ve been using Keap for over a decade and it’s been mostly great, but in order to keep these marketing tools under one roof, had to make the switch as Keap’s SMS options are TERRIBLE. Omnisend has been great so far, especially Didem on their support team. Didem was extremely helpful in helping me figure out some nuances with email and sms registrations for existing contacts who may use different emails with the same mobile number (wholesalers with multiple locations and emails for each location, but the same mobile number for the owner). Thanks for helping me make sense of it all and get everything setup and functioning properly, Didem. You’re a gem!
Mart 21, 2024
Every step lead to another for the same goal to build and grow my business InterGemm. Thanks guys (AI’s and Human Support Team) for the guidance.
Read all 119 reviews

Contributors & Developers

“Email Marketing for WooCommerce by Omnisend” is open source software. The following people have contributed to this plugin.


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Interested in development?

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  • Use order creation date as a marketing consent date if applicable.